Key points are not available for this paper at this time.
This paper continues the discussion of the accuracy of recording of the National Consumer Panel which was begun in the previous issue. Results are given of experiments which measured changes in accuracy of recording resulting from controlled changes in total work load, compensation, and training. In addition, a comparison is made between brand share data obtained from a panel and from a recall survey.
Seymour Sudman (Sat,) studied this question.