The Influence of East Asian Media on Western Perceptions

This thesis explores the influence of East Asian media, including film, television, news, and digital platforms, on Western perceptions of Japan, South Korea, and China. Drawing on a narrative literature review, it traces the historical development of East Asian media industries, examines the global circulation of cultural products, and analyzes how storytelling, aesthetics, and cross-cultural dynamics have shaped Western understanding of East Asia. The study also investigates areas of limited influence, highlighting challenges such as language barriers, distribution gaps, and cultural misunderstandings. The thesis identifies strategies that have facilitated successful cross-cultural engagement through comparative analysis, such as maintaining authenticity while embracing universal themes. Finally, it offers recommendations for future media producers and scholars, emphasizing the need for collaborative storytelling, cultural sensitivity, and investment in accessibility. This work contributes to a broader understanding of how media acts as both a mirror and a bridge in shaping global cultural perceptions.