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June 14, 2026Open Access

Role of Public Service Advertisements on Rural Development in India: A Study with Special Reference to West Bengal

GPGopa PramanikWest Bengal State University

Key Points

The aim is to evaluate the impact of public service advertisements on rural development efforts in West Bengal, India.
A randomized trial design was employed.
Focus on public service advertisement initiatives in rural areas.
Analysis based on engagement metrics and community feedback.
Increased community participation by 25% post-advertisement implementation.
Reported improved awareness of rural development programs among 70% of respondents.
Enhanced local resource mobilization by 15% within the follow-up period.

Abstract

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