Direct Solicitation and Large Audit Firm Dominance in the Audit Market.

Key Points

• The aim is to examine how direct solicitation affects the market position of large versus small audit firms.
• Analyzed the relationship between direct solicitation and the audit market dynamics.
• Evaluated the competitive position of small auditing firms and their market presence.
• Investigated the absence of market displacement for small firms due to solicitation activities.
• Establishes a connection between direct solicitation and the dominance of large audit firms.
• Finds no evidence that direct solicitation displaces small auditing firms in the market.