Plagiarism Awareness and Attitude of Higher Education Students in West Bengal, India. The present research paper explores plagiarism awareness and attitude of higher education students in West Bengal, India. Considering the current era, which is defined by such phenomenon like AI Revolution, plagiarism is a challenging problem faced in the process of achieving academic integrity. Regardless of UGC 2026 data and worldwide anti-plagiarism initiatives, up to 28% of academic submissions in India reveal high similarity rate. The present study focuses on the knowledge-practice problem, i.e., the failure to use theoretical knowledge about plagiarism in practice. A quantitative descriptive survey design was implemented, and primary data collection procedure involved sampling of 109 graduate and postgraduate students studying in the field of Science and Arts in West Bengal, India. Primary data was gathered using the help of 20-item Likert scale questionnaire exploring four aspects: awareness, attitude, behavior, and motivation of respondents. Inferential statistics included Pearson's correlation. Findings suggest that there is a strong positive correlation (r = 0.602) between awareness and behavior. It means that educational measures can successfully influence students' behavior and enhance their ethical stance. Moreover, there was identified a negative correlation between motivation and attitude, which implies that extrinsic factors like grades and publish or perish strategy are capable of undermining intrinsic ethical qualities. It may be concluded that neither institution-specific software nor policies are sufficient to overcome plagiarism. There is also identified a crucial need for the transition from punishing to instructive approach, as well as focusing on practical referencing skills and instilling ethics.
Chattopadhyay et al. (Fri,) studied this question.
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