Interrelationship of Health Communication, Health Literacy, Therapeutic Communication and Other Related Concepts

Abstract Since the evolution of health communication as a theory and practice, the field has integrated many related concepts from other disciplines into its scholarship and professional practice. As such, scholars have described the field as hybrid and multi-disciplinary. This analysis adopts the explorative framework to discuss the interrelationship of health communication and health literacy, therapeutic communication or patient-provider communication, social and behavioural change communication, social marketing and media literacy. The study is a contribution to health communication scholarship in Nigeria to facilitate better understanding, appreciation and application. Key Words: Health Communication, Media Literacy, Health Literacy, Social Marketing, Social and Behavioural Communication, Therapeutic Communication. JCMRJournal of Communication and Media Research, Vol. 6, No. 2, October 2014, 175 – 194 ©Delmas Communications Ltd. About the author *Semiu Bello is with the Department of Media and Communication, School of Language, Political and Social Sciences, University of Canterbury, Christchurch 8020, New Zealand Full Article Words: 10,589; Pages: 20