Language functions as a central tool of persuasion, cultural representation, and consumer engagement in advertising (Cook, 2001). The integration of Artificial Intelligence (AI) has significantly transformed advertising discourse, shifting it from mass-oriented and culturally collective forms to personalised, adaptive, and data-driven linguistic practices (Kaplan Zuboff, 2019). The study situates AI-mediated advertising as both a technological and socio-cultural phenomenon reflecting broader processes of digital transformation in contemporary India (Mehta, 2015).
Sabiha Asif Faras (Mon,) studied this question.