The Dilemma of Sin Industries : Effects of Sin Industry CSR Associations and Public Skepticism on Perceived Corporate CSR Motives

Key Points

• This research explores how CSR associations of sin industries impact public attribution of motives and the role of skepticism in moderating this relationship.
• Between-subject design comparing negative vs. positive CSR associations
• Data collected from an online survey with 88 participants
• Analysis of results focusing on public motive attribution and stakeholder orientation
• Negative CSR associations significantly increase public interest in altruistic motives compared to positive associations
• Individuals with high skepticism show a stronger stakeholder orientation towards negative CSR associations than positive ones
• Conversely, those with low skepticism exhibit a higher stakeholder orientation towards positive CSR associations over negative ones