Tourism is one of the main pillars of the Tunisian economy, yet the country’s international marketing strategy remains heavily dependent on traditional European markets. Meanwhile, the Middle East—particularly the Gulf Cooperation Council (GCC) countries—has become one of the fastest-growing outbound tourism markets worldwide, characterized by high spending, long stays, and increasing interest in Mediterranean destinations. Working as a tourism expert in Budapest has allowed me to observe firsthand how Hungary successfully attracted visitors from Saudi Arabia, the United Arab Emirates, Qatar, Kuwait, and other Gulf countries despite not having beaches or a traditional summer tourism product. Through strategic marketing, partnerships with airlines, premium hospitality, and culturally adapted services, Hungary significantly expanded its appeal to Middle Eastern travelers. This paper proposes that Tunisia can capitalize on similar strategies while benefiting from its unique advantages: Mediterranean beaches, historical heritage, luxury resorts, wellness tourism, desert experiences, and cultural authenticity. Furthermore, leveraging professional networks across Riyadh, Dubai, and other Gulf cities could strengthen Tunisia’s position as a preferred destination for Middle Eastern travelers.
Mohamed Khlif (Sat,) studied this question.