What type of study is this?

September 10, 2025

The Role of Youth and Social Media in Indian Elections

Puntos clave

Youth engagement transforms the political landscape of India, impacting electoral outcomes and narratives.
Over 65% of India's population is under 35, indicating a significant youth voting demographic influencing elections.
Social media platforms have become pivotal for political engagement, often eclipsing traditional media's role.
Political narratives are increasingly shaped and disseminated through youth-led social media engagement strategies.

Resumen

In the world’s largest democracy, India, the increasing involvement of youth and the explosive rise of social media platforms have significantly reshaped the electoral landscape. With over 65% of the population under the age of 35, the youth constitute a powerful electoral force. Their active participation, both as voters and opinion-makers, has changed how political narratives are formed, disseminated, and challenged. Simultaneously, social media platforms like Facebook, Twitter, Instagram, and YouTube have emerged as key arenas for political engagement, campaigning, and citizen awareness, often bypassing traditional media gatekeeping.

Me gusta

Guardar

Cite This Study

Mr. Monojit Purkayastha (Wed,) studied this question.

synapsesocial.com/papers/68c1a8fe54b1d3bfb60e1b3b https://doi.org/https://doi.org/10.51244/ijrsi.2025.120700062

Me gusta

Guardar