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The Role of Youth and Social Media in Indian Elections

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Analysis reveals youth influence voting and political narratives in India, suggesting social media's role is crucial.

Youth engagement transforms the political landscape of India, impacting electoral outcomes and narratives.
Over 65% of India's population is under 35, indicating a significant youth voting demographic influencing elections.
Social media platforms have become pivotal for political engagement, often eclipsing traditional media's role.
Political narratives are increasingly shaped and disseminated through youth-led social media engagement strategies.

Mr. Monojit Purkayastha (2025) studied this question.

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