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This research explores how social media and youth participation are reshaping the electoral landscape in India.

April 25, 2026Open Access

Role of Media and Social Media in the Electoral Process And The Role of Youth

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Randomized trial reveals the influence of social media on youth engagement in elections, indicating a shift in political activism.

This research explores how social media and youth participation are reshaping the electoral landscape in India.
Analyzed social media campaigns during the 2019 general elections.
Evaluated the role of influencers in shaping political opinions.
Examined initiatives aimed at increasing youth voter turnout.
Youth engagement in the electoral process increased significantly, with over 65% participation in urban areas.
Social media campaigns contributed to a notable rise in voter turnout, particularly among first-time voters.
Challenges such as fake news and digital divide were identified, affecting informed decision-making.

Mr. Bembade Shrikant Laxman (2026) studied this question.

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