What question did this study set out to answer?

The aim is to explore how youth and social media influence the electoral process in India.

April 25, 2026Open Access

Role of Media and Social Media in the Electoral Process And The Role of Youth

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Randomized trial demonstrates social media's impact on youth political engagement in India, indicating significant shifts in voter participation.

The aim is to explore how youth and social media influence the electoral process in India.
Examined the role of social media platforms in shaping political narratives.
Analyzed youth engagement in political campaigning and mobilization during elections.
Investigated the impact of digital divide on youth engagement levels.
Social media served as a mobilization tool, with a significant increase in youth voter participation.
Influencers played a critical role in shaping opinions, contributing to both awareness and misinformation.
Election Commission initiatives successfully increased youth voter turnout through social media campaigns.

Mr. Bembade Shrikant Laxman (2026) studied this question.

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Randomized trial demonstrates social media's impact on youth political engagement in India, indicating significant shifts in voter participation.