Digital And Institutional Drivers Of Women’s Economic Empowerment In Rural Entrepreneurship: Insights From Bengal

Purpose – This study examines the impact of digital technology on the entrepreneurial mindset of young entrepreneurs in West Bengal. It focuses on how self-help groups (SHGs), non-governmental organizations (NGOs), and schools can help bridge the gaps in digital skills and support business growth. Design/methodology/approach – A mixed-method approach combines structured surveys and in-depth interviews with 300 young rural entrepreneurs. The data were analysed using descriptive statistics, correlation, and regression analysis to evaluate the relationship between digital skills, institutional support, and startup success. Findings – The results reveal a strong positive correlation between digital literacy and improved market access, with significant effects on innovation and business performance. SHGs and NGOs are important for getting around problems with infrastructure and skills, and learning institutions are necessary for helping people develop an entrepreneurial mindset. Research limitations/implications – The study is geographically confined and focused on young entrepreneurs; so, future research could broaden its scope to encompass various areas, age demographics, and sectors to enhance generalizability. Practical implications – Enhancing digital infrastructure and focused training via SHGs, non-governmental organizations, and universities can improve entrepreneurial results, offering practical strategies for policymakers to promote organizations. Social implications – Equipping young individuals with digital skills plays a crucial role in fostering rural economic development, generating employment opportunities, and promoting inclusive growth. Originality/value – By emphasizing the combined roles of social housing groups, Non-Governmental Organization, and universities in promoting digital entrepreneurship for rural development that is sustainable in India, this study closes an empirical gap.