Traditional Ghanaian Oral Storytelling in the Modern Communication Landscape

The main purpose of this study was to examine Traditional Ghanaian Oral Storytelling in the Modern Communication Landscape. The study adopted the mixed method approach and gathered data with the aid of a questionnaire and interview guide. The purposive sampling technique was used to select 24 participants and the convenience sampling was used to select 400 respondents to participate in this study. The questionnaire was administered to respondents through an online survey while the interview guide was administered through face-to-face interviews with participants. Descriptive statistics was used to analyze quantitative data while thematic analysis was used to analyze qualitative data. The study found that the majority of Ghanaians have a positive perception towards traditional oral storytelling. The study also found that the modern communication landscape presents both opportunities and challenges to Ghanaian traditional oral storytelling. The study concludes by making recommendations to preserve and promote traditional Ghanaian oral storytelling amid the modern communication Landscape.