The role of wine tourism in the development of agro-tourism market of Georgia

The development of rural and agrotourism at the local, national and international levels serves to promote small and medium-sized businesses in rural areas, product diversification and identity promotion. Agritourism in the rural tourism value chain is a sub-sector of multifunctional agriculture. All countries of the world are trying to create their own national model of rural tourism development. There is a great effort to introduce and develop agrotourism in Georgia, although this type of tourism is in the initial stage throughout the country. Especially in the regions, significant potential for the development of tourism is not used to the maximum extent. A popular tourist destination - Imereti is a potential tourist region in Georgia, both for the development of the local and international agro-tourism market. In the paper, we discussed wine tourism in the unified concept of agrotourism. On the basis of the comparative analysis of statistical material, we determined the involvement of wine tourism, which is part of rural life, in today's tourism activity and development perspective. Within the developed research design, based on a complex approach, empirical research methods and secondary information analysis were used. Namely, in order to obtain complete information about the agrotourism market, interviews were conducted. Systematic analysis of existing literary and relevant field materials.