The Influence of Internet Celebrity Effect on the Development of Modern Tourism Industry: Case of Litang

The internet celebrity effect is a newly emerging effect in the era of big data on the internet, which exerts a unique influence on economic development. Several aspects of the internet celebrity effect align with certain marketing strategies in the modern tourism industry, making it undoubtedly one of the significant drivers of economic development in this sector. Building upon this premise, this paper takes the case of Ding Zhen, a young man from Litang who gained popularity. We conduct an in-depth study through qualitative analysis and comparative analysis, comparing it with Yajiang County to explore the significance and value of the internet celebrity effect. The internet celebrity effect can enhance social attention to tourist destinations, boost regional tourism industry development, and achieve economic growth in the tourism sector.The analysis explores how to leverage the internet celebrity effect to advance the modern tourism industry. It underscores the interconnectedness between the internet celebrity effect and the modern tourism industry, emphasizing the full utilization of the internet celebrity effect's role to enhance economic development in the modern tourism industry catalyzed by this phenomenon.