Key points are not available for this paper at this time.
Journal Article LIVING RESEARCH: METHODS OF MEASURING OPINION LEADERSHIP Get access EVERETT M. ROGERS, EVERETT M. ROGERS Search for other works by this author on: Oxford Academic Google Scholar DAVID G. CARTANO DAVID G. CARTANO *Everett M. Rogers is Associate Professor and David G. Cartano is Research Assistant in Rural Sociology at the Ohio State University and the Ohio Agricultural Experiment Station Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 26, Issue 3, FALL 1962, Pages 435–441, https://doi.org/10.1086/267118 Published: 01 January 1962
Rogers et al. (Mon,) studied this question.