The strategic planning process as an organizational tool

Planning plays a key role in business activities, contributing to the minimization of unforeseen events considering the influence of various factors towards objectives. In this context, the goal of this research was to describe the strategic planning process adopted by a company in Brazil. Methodologically, it is descriptive research regarding the goal and a field study regarding the technical procedures. The form of analysis is characterized as qualitative research. Operationally, a description of the development process of the Strategic Planning was made from the philosophical aspects and environmental analyses, culminating in the application of the 10 Ms and SWOT tools. As a consequence, it was possible to define the objectives and strategies for the organization. Finally, an analysis of the process is presented, suggesting the application of the presented results.