Digital culture and value aspects of Russian education: anthropological context

Introduction . The article examines the concept of «digital culture», considers the periods of digital culture formation associated with the social and technological society`s development. It is noted that the emerging innovative model of education in the digital technologies context influences the qualitative changes in the value aspects of the domestic educational segment. Purpose setting. The relevance of considering this problem is associated with the modernization of the domestic education system in the digitalization context and the consequences that affect Russian higher education. Methodology and methods of the study. The article shows that the digital technologies development, on the one hand, is assessed as a progressive step towards an open, global society based on common goals and values, and on the other, there is criticism of digitalization processes leading to consciousness manipulation, loss of a person's own «I», an identity crisis. Results . The article emphasizes the position that innovations should be viewed as a process of «creative destruction», since technological achievements and developments inevitably entail various kinds of conflicts and problems and, at the same time, as creation. The way out of this situation seems to be digital anthropology, which acts as a person's existence in the online space, which determines everyday social norms of human life. Conclusion . In the context of new digital realities, reforming Russian education is inevitable. However, what will be the results and consequences of using the digitalization process: whether a person goes beyond his limits (i.e. to a new point of growth) or degradation will depend on the person himself, his formed values and goals.