The Impact of Discounts and Loyalty Points on Consumers’ Perceived Expected Value

Puntos clave

• This research aims to evaluate how discounts and loyalty points influence consumers' perceived expected value.
• Conducted surveys with consumers about their purchase decisions
• Analyzed responses regarding perceptions of discounts and loyalty programs
• Compared expected value across different marketing strategies
• Consumers report higher perceived value when discounts are combined with loyalty points
• Discount-only strategies resulted in lower perceived value compared to loyalty points alone
• Clear correlation found between loyalty programs and repeat purchasing behavior