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October 1, 1989

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Information Processing from Advertisements: Toward an Integrative Framework

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The authors provide a framework and a set of research propositions that capture and extend current theory on information processing from advertisements. The integrative attitude formation model inc...

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Information Processing from Advertisements: Toward an Integrative Framework | Synapse

Cite This Study

Maclnnis et al. (Sun,) studied this question.

synapsesocial.com/papers/69deeb0f7702a00918b0d226 https://doi.org/https://doi.org/10.2307/1251376

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

1Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research1975 · 36,698 citations
2Marketing communication and the hierarchy-of-effects1973 · 241 citations
3Technical Wording in Advertising: Implications for Market Segmentation1980 · 121 citations
4Defining Advertising Goals for Measured Advertising Results1964 · 299 citations
5Advertising and Promotion Management1987 · 847 citations