November 1, 1982

An Investigation into the Determinants of Customer Satisfaction

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Gilbert A. Churchill, Jr., Carol Surprenant, An Investigation into the Determinants of Customer Satisfaction, Journal of Marketing Research, Vol. 19, No. 4, Special Issue on Causal Modeling (Nov., 1982), pp. 491-504

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Churchill et al. (Mon,) studied this question.

synapsesocial.com/papers/6a00caf4e92f4a033c8552ec https://doi.org/https://doi.org/10.2307/3151722

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An Investigation into the Determinants of Customer Satisfaction

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