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November 1, 1982Journal of Marketing Research

An Investigation into the Determinants of Customer Satisfaction

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Authors

GCGilbert A. ChurchillUniversity of Wisconsin SystemCSCarol SurprenantUniversity of Rhode Island

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Churchill et al. (1982) studied this question.

synapsesocial.com/papers/6a00caf4e92f4a033c8552echttps://doi.org/10.2307/3151722
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