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Journal of Marketing Research

  • h-index: 411
  • Total citations: 1,016,316
  • Total papers: 7,402
  • Impact factor: 5.442748091603053

Homepage: https://us.sagepub.com/en-us/nam/journal-of-marketing-research/journal203574

Journal of Marketing Research

Journal
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H-Index = 411
Citations = 1.02M+

Papers

Evidence

Recent papers in Journal of Marketing Research

  1. EXPRESS: EV Charging Availability and Grocery Store PerformanceJournal of Marketing Research · Wed,
  2. EXPRESS: When Consumers Prefer Point Versus Range Estimates of Product PerformanceJournal of Marketing Research · Wed,
  3. EXPRESS: Every Minute Counts: The Added-Unit Effect In Time PerceptionJournal of Marketing Research · Sun,
  4. EXPRESS: Behavioral Research Through Interpretable, Dimensionality-reduced Generative AI Embeddings (BRIDGE): A Method to Incorporate Real-World Stimuli in Consumer ExperimentsJournal of Marketing Research · Sun,
  5. EXPRESS: Ready to Convert? How to Talk with Sales LeadsJournal of Marketing Research · Fri,
  6. EXPRESS: Private Labels and Retailer Profitability: Bilateral Bargaining in the Grocery ChannelJournal of Marketing Research · Fri,
  7. EXPRESS: When AI Assists at the Frontline: External and Internal Marketing Effects in the Context of Banking MortgagesJournal of Marketing Research · Fri,
  8. EXPRESS: Predicting the Memorability of Brand SlogansJournal of Marketing Research · Fri,
  9. EXPRESS: Evaluating Novel Unstructured Treatments with Generative AI: A Causal Prediction FrameworkJournal of Marketing Research · Mon,
  10. EXPRESS: Gaming the Marketplace: Consumer Opportunism and Beliefs about Societal HierarchyJournal of Marketing Research · Mon,

About Journal of Marketing Research

Journal of Marketing Research carries 7,402 indexed papers, 1,016,316 citations, h-index 411 in Synapse's enriched corpus. Each paper indexed here includes structured clinical evidence extraction (PICO), methodology classification with level of evidence, and links to related guideline recommendations where applicable.

On Synapse's credibility score (derived from SJR ranking and cross-citation patterns), Journal of Marketing Research sits among the highest-credibility cardiovascular journals.

The journal's official homepage is at https://us.sagepub.com/en-us/nam/journal-of-marketing-research/journal203574.

Use the feed below to follow new Journal of Marketing Research publications with AI-enriched analysis — each paper is decomposed into study design, population, intervention, comparator, primary outcome, and key finding, with the underlying evidence traceable to the primary source.

Deterministic synthesis from Synapse's enriched records — 108 words.