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September 17, 2026Journal of Marketing Research

EXPRESS: When Consumers Prefer Point Versus Range Estimates of Product Performance

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ASAmin ShiriFAFelipe M. AffonsoKWKeith Wilcox

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Shiri et al. (2026) studied this question.

synapsesocial.com/papers/6aabb6e95f706d05830e5adahttps://doi.org/10.1177/00222437261490921
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