Measurement of Individual Differences in Visual versus Verbal Information Processing

Journal Article Measurement of Individual Differences in Visual Versus Verbal Information Processing Get access Terry L. Childers, Terry L. Childers Search for other works by this author on: Oxford Academic PubMed Google Scholar Michael J. Houston, Michael J. Houston Search for other works by this author on: Oxford Academic PubMed Google Scholar Susan E. Heckler Susan E. Heckler Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 12, Issue 2, September 1985, Pages 125–134, https://doi.org/10.1086/208501 Published: 01 September 1985 Article history Received: 01 September 1984 Revision received: 01 January 1985 Published: 01 September 1985