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September 1, 1985Journal of Consumer Research

Measurement of Individual Differences in Visual versus Verbal Information Processing

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Authors

TCTerry L. ChildersMHMichael HoustonSHSusan E. Heckler

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Childers et al. (1985) studied this question.

synapsesocial.com/papers/6a09df7aa9b5885644348917https://doi.org/10.1086/208501
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