June 1, 1976

The Influence of Price Differences and Brand Familiarity on Brand Preferences

Puntos clave

Los puntos clave no están disponibles para este artículo en este momento.

Resumen

Journal Article The Influence of Price Differences and Brand Familiarity on Brand Preferences Get access Kent B. Monroe Kent B. Monroe Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 3, Issue 1, June 1976, Pages 42–49, https://doi.org/10.1086/208649 Published: 01 June 1976

Preguntar a la IA

Me gusta

Guardar

Cite This Study

Kent B. Monroe (Tue,) studied this question.

synapsesocial.com/papers/6a0dd2be6e03bc61cb09f1f2 https://doi.org/https://doi.org/10.1086/208649

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

1Effect of pricing on perception of product quality.1968 · 77 citations
2The Influence of Adaptation Levels on Subjective Price Perceptions1974 · 39 citations
3Évaluation subjective des prix: Aspects méthodologiques1960 · 12 citations
4A Note on Some Experimental Findings About the Meanings of Price1954 · 271 citations
5Laboratory Experiments for Estimating Consumer Demand: A Validation Study1974 · 40 citations

Preguntar a la IA

Me gusta

Guardar