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Journal Article The Influence of Price Differences and Brand Familiarity on Brand Preferences Get access Kent B. Monroe Kent B. Monroe Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 3, Issue 1, June 1976, Pages 42–49, https://doi.org/10.1086/208649 Published: 01 June 1976
Kent B. Monroe (Tue,) studied this question.