Journal Article Classical Conditioning of Preferences for Stimuli Get access Calvin Bierley, Calvin Bierley Search for other works by this author on: Oxford Academic PubMed Google Scholar Frances K. McSweeney, Frances K. McSweeney Search for other works by this author on: Oxford Academic PubMed Google Scholar Renee Vannieuwkerk Renee Vannieuwkerk Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 12, Issue 3, December 1985, Pages 316–323, https://doi.org/10.1086/208518 Published: 01 December 1985 Article history Received: 01 May 1984 Revision received: 01 May 1985 Published: 01 December 1985
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Bierley et al. (1985) studied this question.
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