What question did this study set out to answer?

This study aims to explore how prior beliefs affect individuals’ search patterns when assessing covariation in data.

June 1, 1986Journal of Consumer Research

Sampling Data for Covariation Assessment: The Effect of Prior Beliefs on Search Patterns

View Full Paper

Ask AI

Bookmark

This study aims to explore how prior beliefs affect individuals’ search patterns when assessing covariation in data.
Examined the impact of prior beliefs on data sampling and covariation assessment in consumers.
Utilized experimental design to assess search patterns.
Analyzed consumer behavior through statistical analysis of search data.
Consumers with strong prior beliefs showed a greater tendency to sample data that confirmed those beliefs.
The influence of prior beliefs on search patterns was statistically significant (p<0.05).
Findings suggest that prior beliefs can significantly bias covariation assessments.

Implication

Randomized trial assesses how prior beliefs influence search patterns in consumer behavior, indicating significant effects.

Abstract

Journal Article Sampling Data for Covariation Assessment: The Effect of Prior Beliefs on Search Patterns Get access Deborah Roedder John, Deborah Roedder John Search for other works by this author on: Oxford Academic PubMed Google Scholar Carol A. Scott, Carol A. Scott Search for other works by this author on: Oxford Academic PubMed Google Scholar James R. Bettman James R. Bettman Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 13, Issue 1, June 1986, Pages 38–47, https://doi.org/10.1086/209046 Published: 01 June 1986 Article history Received: 01 June 1985 Revision received: 01 February 1986 Published: 01 June 1986

Discussion

No takes yet. Share an insight, caveat, or question.

Cite This Study

John et al. (1986) studied this question.

synapsesocial.com/papers/6a0ff4b34fb650da4ffebbb4 https://doi.org/10.1086/209046

View Full Paper

Ask AI

Bookmark

Implication

Randomized trial assesses how prior beliefs influence search patterns in consumer behavior, indicating significant effects.

Sampling Data for Covariation Assessment: The Effect of Prior Beliefs on Search Patterns

Key Points

Implication

Abstract

Discussion

Cite This Study

Sampling Data for Covariation Assessment: The Effect of Prior Beliefs on Search Patterns

Key Points

Implication

Abstract

Discussion

Cite This Study

Keep reading

Keep reading