The authors propose to modify the basic confirmation/disconfirmation paradigm in two ways. First, expectations are replaced with experience-based norms as the standard for comparison of a brand's p...

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Cite This Study

Woodruff et al. (Mon,) studied this question.

synapsesocial.com/papers/6a0f3edea7a2fed64abdda3f https://doi.org/https://doi.org/10.2307/3151833

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

1Product Performance and Consumer Satisfaction: A New Concept1976 · 217 citations
2Conceptual and Methodological Issues in Consumer Satisfaction Research1979 · 335 citations
3Measurement and evaluation of satisfaction processes in retail settings.1981 · 2,224 citations
4The Social Psychology of Groups1959 · 5,952 citations
5Causal Models in Marketing1980 · 1,126 citations

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

1Product Performance and Consumer Satisfaction: A New Concept1976 · 217 citations
2Conceptual and Methodological Issues in Consumer Satisfaction Research1979 · 335 citations
3Measurement and evaluation of satisfaction processes in retail settings.1981 · 2,224 citations
4The Social Psychology of Groups1959 · 5,952 citations
5Causal Models in Marketing1980 · 1,126 citations