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August 1, 1983Journal of Marketing Research

Modeling Consumer Satisfaction Processes Using Experience-Based Norms

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Authors

RWRobert B. WoodruffNorthern Arizona UniversityECErnest R. CadotteFisher CollegeRJRoger L. JenkinsUniversity of Akron

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Woodruff et al. (1983) studied this question.

synapsesocial.com/papers/6a0f3edea7a2fed64abdda3fhttps://doi.org/10.2307/3151833
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