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Reliability of Nominal Data Based on Qualitative Judgments | Synapse

May 1, 1989

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Reliability of Nominal Data Based on Qualitative Judgments

WPWilliam D. PerreaultUniversity of North Carolina at Chapel Hill LLLaurence E. LeighAmerican University of Beirut

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Resumen

Most research related to the reliability and validity of marketing measures has focused on multi-item quantitative scales. In contrast, little attention has been given to the quality of nominal sca...

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Cite This Study

Perreault et al. (Mon,) studied this question.

synapsesocial.com/papers/6a0f96eed8c5cf602efce73f https://doi.org/https://doi.org/10.2307/3172601

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