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May 1, 1989Journal of Marketing Research

Reliability of Nominal Data Based on Qualitative Judgments

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Authors

WPWilliam D. PerreaultUniversity of North Carolina at Chapel HillLLLaurence E. LeighAmerican University of Beirut

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Cite This Study

Perreault et al. (1989) studied this question.

synapsesocial.com/papers/6a0f96eed8c5cf602efce73fhttps://doi.org/10.2307/3172601
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