The Effect of Numbers on the Route to Persuasion

Journal Article The Effect of Numbers on the Route to Persuasion Get access Richard F. Yalch, Richard F. Yalch Search for other works by this author on: Oxford Academic PubMed Google Scholar Rebecca Elmore-Yalch Rebecca Elmore-Yalch Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 11, Issue 1, June 1984, Pages 522–527, https://doi.org/10.1086/208988 Published: 01 June 1984 Article history Received: 01 August 1983 Revision received: 01 February 1984 Published: 01 June 1984