Journal Article The Effect of Numbers on the Route to Persuasion Get access Richard F. Yalch, Richard F. Yalch Search for other works by this author on: Oxford Academic PubMed Google Scholar Rebecca Elmore-Yalch Rebecca Elmore-Yalch Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 11, Issue 1, June 1984, Pages 522–527, https://doi.org/10.1086/208988 Published: 01 June 1984 Article history Received: 01 August 1983 Revision received: 01 February 1984 Published: 01 June 1984
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