Relationship of Student Undergraduate Achievement and Personality Characteristics in a Total Web‐Based Environment: An Empirical Study

ABSTRACT Web‐based education is a popular format for the delivery of college courses. Research has shown that it may not be the best form of education for all students. Today, many students (and student advisors) face a choice in course delivery format (i.e., Web‐based or more traditional classroom courses). This research study examines the relationship between student personality characteristics and their achievement scores as a means of identifying predictors of academic success in an undergraduate business program using Web‐based education. The results of the study show that four basic personality characteristics are highly correlated to student achievement in Web‐based courses. Use of these personality characteristics as variables in a regression model is shown to be a highly accurate predictive tool to aid students in the decision as to whether to take a particular Web‐based course format or a more traditional classroom course.