June 1, 1982

The Effects of Television Commercial Repetition on Cognitive Response and Message Acceptance

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Journal Article The Effects of Television Commercial Repetition on Cognitive Response and Message Acceptance Get access George E. Belch George E. Belch Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 9, Issue 1, June 1982, Pages 56–65, https://doi.org/10.1086/208896 Published: 01 June 1982 Article history Received: 01 May 1981 Revision received: 01 November 1981 Published: 01 June 1982

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George E. Belch (Tue,) studied this question.

synapsesocial.com/papers/6a109b7f96ccf43280603e2b https://doi.org/https://doi.org/10.1086/208896