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June 1, 1982Journal of Consumer Research

The Effects of Television Commercial Repetition on Cognitive Response and Message Acceptance

George E. Belch

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Abstract

Journal Article The Effects of Television Commercial Repetition on Cognitive Response and Message Acceptance Get access George E. Belch George E. Belch Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 9, Issue 1, June 1982, Pages 56–65, https://doi.org/10.1086/208896 Published: 01 June 1982 Article history Received: 01 May 1981 Revision received: 01 November 1981 Published: 01 June 1982

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George E. Belch (1982) studied this question.

synapsesocial.com/papers/6a109b7f96ccf43280603e2b https://doi.org/10.1086/208896

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