Los puntos clave no están disponibles para este artículo en este momento.
If prior research and thinking are any indication, theorizing about advertising effectiveness is analogous to the eternal search for inner peace: everybody hopes for it, some attempt to search for it, but no one has yet discovered it. This paper is one more attempt in search for measurement of advertising effectiveness.
Jagdish N. Sheth (Fri,) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: