Effects of Information Presentation Format on Resource Use in Field Studies

Journal Article Effects of Information Presentation Format on Resource Use in Field Studies Get access Richard A. Winett, Richard A. Winett Search for other works by this author on: Oxford Academic PubMed Google Scholar John H. Kagel John H. Kagel Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 11, Issue 2, September 1984, Pages 655–667, https://doi.org/10.1086/209002 Published: 01 September 1984 Article history Received: 01 July 1983 Revision received: 01 March 1984 Published: 01 September 1984