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Journal Article Effects of Information Presentation Format on Resource Use in Field Studies Get access Richard A. Winett, Richard A. Winett Search for other works by this author on: Oxford Academic PubMed Google Scholar John H. Kagel John H. Kagel Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 11, Issue 2, September 1984, Pages 655–667, https://doi.org/10.1086/209002 Published: 01 September 1984 Article history Received: 01 July 1983 Revision received: 01 March 1984 Published: 01 September 1984
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Winett et al. (1984) studied this question.
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