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Journal Article Promotion and Prevention across Mental Accounts: When Financial Products Dictate Consumers& Investment Goals Get access Rongrong Zhou, Rongrong Zhou Search for other works by this author on: Oxford Academic PubMed Google Scholar Michel Tuan Pham Michel Tuan Pham Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 31, Issue 1, June 2004, Pages 125–135, https://doi.org/10.1086/383429 Published: 01 June 2004
Zhou et al. (Tue,) studied this question.
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