This study investigated marketing strategies and librarians' competencies as determinants of the effective utilisation of library services and products in federal university libraries in South-East Nigeria. Three research questions and one null hypothesis guided the study. A descriptive cross-sectional survey research design was adopted. The population comprised 123 professional librarians from five federal university libraries in South-East Nigeria. Data were collected using a validated structu
Dr. Dr. (Wed,) studied this question.