Cross-sectional survey evaluates marketing strategies and staff competencies in federal university libraries, highlighting key determinants of effective resource utilization.
This study investigated marketing strategies and librarians' competencies as determinants of the effective utilisation of library services and products in federal university libraries in South-East Nigeria. Three research questions and one null hypothesis guided the study. A descriptive cross-sectional survey research design was adopted. The population comprised 123 professional librarians from five federal university libraries in South-East Nigeria. Data were collected using a validated structu
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Dr. Dr. (2026) studied this question.