Correlational research examines marketing strategies and information resources use among postgraduate students, indicating library patronage importance.
The study delved into marketing strategies and use of IR in University of Nigeria, Nsukka. The correlational research design serves as the study's foundation. The study population consisted of two hundred and thirty-five (235) admitted postgraduate students from the Dr. Nnamdi Azikiwe Library at the University of Nigeria, selected for their eagerness in the encouragement of library patronage. The census sampling method was used to choose the complete population as the study sample. 235
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Bassey Bassey (2026) studied this question.
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