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Marsha L. Richins | Synapse

ML

Marsha L. Richins

Consumer Behavior in Brand Consumption and Identification

University of Missouri

About

Research focus

Consumer Behavior in Brand Consumption and Identification

Impact

65 pubs · 18,357 cites · h-index 37

Affiliations

Work Experience

University of Missouri

1992 - 2021

Cornell University

2017 - 2017

Missouri College

1994 - 2015

Columbia College - Missouri

2015 - 2015

University of Massachusetts Amherst

1987 - 1992

Publications