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Naresh K. Malhotra | Synapse
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Naresh K. Malhotra
Consumer Behavior in Brand Consumption and Identification
Georgia Institute of Technology
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Research focus
Consumer Behavior in Brand Consumption and Identification
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311 pubs · 33,428 cites · h-index 65
Affiliations
Georgia Institute of Technology
University of Johannesburg
Indian Institute of Management Indore
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